A crest is not a logo. It's a name written in symbols.
The year you found it, the roads you've shared, the reason it was this one. Drawn by hand, for your car alone.
Your car, your roads, your reason. Two minutes of questions.
By hand, over about four weeks. You see the versions and choose.
Numbered, archived and yours: the files by email, the poster or the badge by post.
From the making of No. 04, Der Graue Mönch.
From the archive. One owner, one car, never repeated.
Considered, coherent and genuinely unique.
Christian Z.911 GT3 Touring · Crans-Montana, Switzerland
The poster arrived today in perfect condition! It is amazing, so much better than the pictures!
Rui G.968 Coupé, 1992 · Porto, Portugal
I'm beyond happy! This process has been very easy and fun, and I'm absolutely in love with the result!!
Parker S.Boxster S
We draw your crest, then make it an enamel badge for your grille. All files included.
Invoiced after your brief. Fitting it is your choice.
Want the framed poster and the film too? The Observer has them, with the badge, for $895.
Every crest is drawn by hand, to the same standard, at every level. The tiers differ in what you receive, never in how it is drawn.
Digital files.
Paid by card after your brief.
Start my crest ->Files, framed poster and film.
Plus a grille badge.
Fitting it is your choice.
Start my crest ->You pay after your brief. The Seal, all digital, by card on a secure payment page: card details never reach this site. Everything that ships, two or more crests and any add-on are invoiced by email.
Bring a friend: you both get 15% off orders not yet paid. Your friend just tells us who sent them before paying.
The drawing itself is identical at every level. What changes is what you receive, never how it is drawn.
| The Seal | The Chronicle | The Observer | |
|---|---|---|---|
| What you get | |||
| Hand-drawn crest | ● | ● | ● |
| All files: print, vector, phone | ● | ● | ● |
| Rounds of changes | 3 | 5 | 5 |
| How your crest was made | — | ● | ● |
| Framed poster 40×50 cm (16×20 in) | — | ● | ● |
| The Drive film | — | ● | ● |
| Enamel grille badge | — | — | ● |
$295 Order -> | $595 Order -> | $895 Order -> | |
Add-ons, on your invoice:
A short animated film of your car, drawn in the world of its crest. It comes with The Chronicle and The Observer, and is $190 with The Seal or The Badge: tick it on the order page and it goes on your invoice.
968 Coupé, 1992 · No. 05
Same tiers, same hand, same standard of drawing — only the shape of the order changes.
Up to 5 crests in one commission — one per car, each drawn from its own brief and numbered in its own right. The first crest is full price; every crest after it is 15% less.
A crest is the one present an owner cannot buy for himself — it has to be drawn for his car. Tell us who it is for, and whether you want to hand it over on a particular date.
Your club, workshop or dealership gets its own crest, drawn by hand and made as custom enamel badges.
Already own a crest? Write to imobservercompany@gmail.com or message us on Instagram before you order — returning owners get a personal discount.
