IM Observer

The Owner's Commission by IM Observer

Give your car its own crest.

Want one for your car? See prices

Christmas orders close in00days00hrs00min00secOrder by November 21 for Christmas
Scroll
The Commission
A crest is not a logo. It's a name written in symbols.

The year you found it, the roads you've shared, the reason it was this one. Drawn by hand, for your car alone.

The first idea for Der Graue Mönch: a small shield with the Swiss Alps, beside the car.
01 / 03

The Brief

Your car, your roads, your reason. Two minutes of questions.

Four versions of the Der Graue Mönch lettering, side by side.
02 / 03

The Drawing

By hand. The first design in 2–3 days, then about a week of versions and changes.

The finished Der Graue Mönch crest with the 911 GT3 Touring.
03 / 03

The Crest

Numbered, archived and yours: the files by email, the poster or the badge by post.

From the making of No. 04, Der Graue Mönch.

The work

Every crest, the only one of its kind.

From the archive. One owner, one car, never repeated.

The Der Graue Mönch crest: an alpine ridgeline over a six-speed gate.
Der Graue Mönch911 GT3 Touring · No. 04
Considered, coherent and genuinely unique.

Christian Z.911 GT3 Touring · Crans-Montana, Switzerland

A round seal for a black 997 Carrera 4S: the car on track between a grandstand and the skyline of Västerås, under 997 Sweden, signed Keep Smiling.
Keep Smiling911 Carrera 4S · No. 11
A shield crest for a silver 718 Cayman GTS: the car before Mount Fuji, a red torii in still water and drifting cherry blossom, above the number 718.
718 Cayman GTSOkinawa · No. 10
The Purer Genuss crest: a round seal with a cliff road above the sea, palms and the lone star of Puerto Rico, drawn for a 911 Carrera T.
Purer Genuss911 Carrera T · No. 09
A round seal for a 911 GT3 Touring in Slate Grey Neo: the car on a winding road at night under a full moon, desert dunes on one side and a rock ridge on the other, a six-speed gate beneath.
911 GT3 TouringDubai · No. 08
The Leichtbau crest: a round badge with a pier, mountains and a six-speed gate, drawn for a 911 GT3 Touring in Los Angeles.
Leichtbau911 GT3 Touring · No. 07
A shield crest for a 1992 968 Coupé in Slate Gray: the car over laurels, with the motto Earned, Driven, Shared.
The Last of the Transaxles968 Coupé, 1992 · No. 05
The poster arrived today in perfect condition! It is amazing, so much better than the pictures!

Rui G.968 Coupé, 1992 · Porto, Portugal

The Maverick Dev crest: a 718 Cayman GT4 with the Nürburgring outline, marked Einzelstück 2024.
Maverick Dev718 Cayman GT4 · No. 03
The Owner's Commission: the Parker crest, drawn for a Boxster S.
The Parker CrestBoxster S · No. 02
I'm beyond happy! This process has been very easy and fun, and I'm absolutely in love with the result!!

Parker S.Boxster S

The Owner's Commission: the Donte crest, drawn for a Cayenne.
The Donte CrestCayenne · No. 01
Mockup of the Leichtbau crest as a round enamel badge on the engine grille of a grey 911 GT3 Touring.
Mockup: crest No. 07, Leichtbau, as a grille badge on a 911 GT3 Touring.
On your car

Your crest as an enamel grille badge.

We draw your crest, then make it an enamel badge for your grille. All files included.

$595

Order by Nov 21 for Christmas

  • Hand-drawn crest and all files
  • Enamel grille badge
  • Mounting hardware
  • 3 rounds of changes
Order my badge ->

Invoiced after your brief. Fitting it is your choice.

The design in 2–3 days, about a week for changes, then the workshop makes the badge in 10 days and it ships.

Want the framed poster and the film too? The Observer has them, with the badge, for $895.

What owners say

In their own words.

  • “Considered, coherent and genuinely unique.”

    Christian Z.911 GT3 Touring · Crans-Montana, SwitzerlandDer Graue Mönch · No. 04

  • “The poster arrived today in perfect condition! It is amazing, so much better than the pictures!”

    Rui G.968 Coupé, 1992 · Porto, PortugalThe Last of the Transaxles · No. 05

  • “I'm beyond happy! This process has been very easy and fun, and I'm absolutely in love with the result!!”

    Parker S.Boxster SThe Parker Crest · No. 02

The levels

Three levels. One standard of drawing.

Every crest is drawn by hand, to the same standard, at every level. The tiers differ in what you receive, never in how it is drawn.

The Der Graue Mönch crest as a phone wallpaper.
No. 04, Der Graue Mönch, as a phone wallpaper.
The Seal · all digital

Your crest, in every file you need.

One crest, drawn by hand for your car. It arrives by email: for print, vinyl, your phone and your profile.

$295
  • Hand-drawn crest
  • Files for print, vinyl and phone
  • What every detail means
  • 3 rounds of changes
Start my crest ->

Paid by card after your brief.

The Der Graue Mönch crest as a framed 40×50 cm poster.
No. 04, Der Graue Mönch: the framed poster and its film, The Drive.
The Chronicle · for the wall

Your crest, framed.

Everything in The Seal, plus your crest as a 40×50 cm (16×20 in) poster in a wood frame, a short film of your car and the sketches behind your crest.

$595
  • Everything in The Seal
  • Poster 40×50 cm (16×20 in) in a wood frame
  • The Drive: a short film
  • How your crest was made
  • 5 rounds of changes
Start my crest ->
Mockup of the Leichtbau crest as a framed 40×50 cm poster.Mockup of the Leichtbau crest as an enamel badge on the grille of a 911 GT3 Touring.
+ The Drivea short animated film of your carSee examples ↓
Mockup: No. 07, Leichtbau, as a framed poster and a grille badge.
The Observer · most complete

The poster, the film and the badge.

Everything in The Chronicle, plus your crest as an enamel badge for the grille, with mounting hardware.

$895

Order by Nov 21 for Christmas

  • Everything in The Chronicle
  • Enamel grille badge
  • Mounting hardware
Start my crest ->

Fitting it is your choice.

The design in 2–3 days, about a week for changes, then the workshop makes the badge in 10 days and it ships.

You pay after your brief. The Seal, all digital, by card on a secure payment page: card details never reach this site. Everything that ships, two or more crests and any add-on are invoiced by email.

Bring a friend: you both get 15% off orders not yet paid. Your friend just tells us who sent them before paying.

The drawing itself is identical at every level. What changes is what you receive, never how it is drawn.

The SealThe ChronicleThe Observer
What you get
Hand-drawn crest●●●
All files: print, vector, phone●●●
Rounds of changes355
How your crest was made—●●
Framed poster 40×50 cm (16×20 in)—●●
The Drive film—●●
Enamel grille badge——●
$295
Order ->
$595
Order ->
$895
Order ->

Add-ons, on your invoice:

  • Poster 40×50 cm (16×20 in) (with The Seal or The Badge): +$80
  • Poster 40×50 cm (16×20 in) in a wood frame (with The Seal or The Badge): +$180
  • Enamel interior plaque: +$300
  • Hood badge: +$300
  • Custom video (The Drive, with The Seal or The Badge): +$190
Where it lives

One crest. Everywhere that matters.

The Der Graue Mönch crest as a framed 40×50 cm poster.
On the wallPrint-ready, for the study or the garage.
Crest No. 08 as a phone wallpaper on an iPhone.
On your phoneWallpapers for your phone and computer, and the files for embroidery and merch.
Mockup: the Leichtbau crest as an enamel badge on the grille of a 911 GT3 Touring.
On the carAn enamel badge for the grille. Shown as a mockup.
In The Chronicle and The Observer

The Drive.

A short animated film of your car, drawn in the world of its crest. It comes with The Chronicle and The Observer, and is $190 with The Seal or The Badge: tick it on the order page and it goes on your invoice.

968 Coupé, 1992 · No. 05

1 / 3
More ways to order

Two cars, a gift or a club.

Already own a crest? Write to imobservercompany@gmail.com or on Instagram before you order: returning owners get a personal discount.

The archive
 
crests drawn by hand and numbered so far
See the archive ->
Questions

A crest drawn by hand for your car. The Seal is the files. The Badge adds an enamel badge for your grille. The Chronicle adds a framed 40×50 cm (16×20 in) poster and a short film. The Observer has all of it.

Your choice. Every level comes with the files, including a vector file a vinyl shop can cut as a decal. For a real badge on the car, take The Badge or The Observer.

The Seal: by card, on a secure payment page, right after your brief. Card details never reach this site. Everything that ships, 2 or more crests and any add-on: by invoice, by email, after your brief.

The first design is ready in 2–3 days. Agreeing it, with your changes, usually takes about a week. The files come by email once you approve the crest. The grille badge is then made by the workshop in 10 days and shipped; the framed poster also ships after you approve. If we cannot start within 21 days of the agreed window, you can take a full refund.

Yes: you both get 15% off orders not yet paid. Your friend just tells us who sent them before paying.

Up to 5 crests in one order, one per car. Every crest after the first is 15% off.

Yes. Choose "It’s a gift" when ordering. If you don’t know the car well, the recipient can answer the questions, and the surprise stays.

No. Same hand, same standard. Only what you receive changes.

Returning owners get a personal discount. Write to imobservercompany@gmail.com or on Instagram before you order.

No. IM Observer is an independent brand, not affiliated with, endorsed or sponsored by Porsche AG.