IM Observer

The Owner's Commission by IM Observer

Your car has a VIN.Soon it will have a crest.

See how it's made - start here

From $375 · drawn by hand

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The Commission
A crest is not a logo. It's a name written in symbols.

The year you found it, the roads you've shared, the reason it was this one. Drawn by hand, for your car alone.

The first idea for Der Graue Mönch: a small shield with the Swiss Alps, beside the car.
01 / 03

The Brief

Your car, your roads, your reason. Two minutes of questions.

Four versions of the Der Graue Mönch lettering, side by side.
02 / 03

The Drawing

By hand, over about four weeks. You see the versions and choose.

The finished Der Graue Mönch crest with the 911 GT3 Touring.
03 / 03

The Crest

Numbered, archived and yours: the files, and your print in the post.

From the making of No. 04, Der Graue Mönch.

The work

Every crest, the only one of its kind.

From the archive. One owner, one car, never repeated.

The Der Graue Mönch crest: an alpine ridgeline over a six-speed gate.
Der Graue Mönch911 GT3 Touring · No. 04
Considered, coherent and genuinely unique.

Christian Z.911 GT3 Touring · Crans-Montana, Switzerland

A round seal for a 911 GT3 Touring in Slate Grey Neo: the car on a winding road at night under a full moon, desert dunes on one side and a rock ridge on the other, a six-speed gate beneath.
911 GT3 TouringDubai · No. 10
The Purer Genuss crest: a round seal with a cliff road above the sea, palms and the lone star of Puerto Rico, drawn for a 911 Carrera T.
Purer Genuss911 Carrera T · No. 09
The Leichtbau crest: a round badge with a pier, mountains and a six-speed gate, drawn for a 911 GT3 Touring in Los Angeles.
Leichtbau911 GT3 Touring · No. 08
A shield crest for a 1992 968 Coupé in Slate Gray: the car over laurels, with the motto Earned, Driven, Shared.
The Last of the Transaxles968 Coupé, 1992 · No. 05
The poster arrived today in perfect condition! It is amazing, so much better than the pictures!

Rui G.968 Coupé, 1992 · Porto, Portugal

The Maverick Dev crest: a 718 Cayman GT4 with the Nürburgring outline, marked Einzelstück 2024.
Maverick Dev718 Cayman GT4 · No. 03
The Owner's Commission: the Parker crest, drawn for a Boxster S.
The Parker CrestBoxster S · No. 02
I'm beyond happy! This process has been very easy and fun, and I'm absolutely in love with the result!!

Parker S.Boxster S

The Owner's Commission: the Donte crest, drawn for a Cayenne.
The Donte CrestCayenne · No. 01
The levels

Three levels. One standard of drawing.

Every crest is drawn by hand, to the same standard, at every level. The tiers differ in what you receive, never in how it is drawn.

 

The Seal

Your identity.

$375
  • Your crest, drawn by hand, plus a monochrome version
  • Master file at 6000 px, sized for print up to A2
  • Phone, desktop and avatar formats
  • The Story: every element in your crest, explained
  • The Print: your crest on an A2 poster, museum-quality matte paper, printed and shipped to you
  • Three rounds of refinement

The vector master and the framed edition come with The Chronicle.

Commission ->
 

The Chronicle

Your story.

$595
  • Everything in The Seal
  • The vector master: ready for the vinyl shop, the badge maker, the embroiderer
  • The Framed Edition: your A2 print in a dark wood frame, ready to hang on arrival
  • The Blazon: your crest written in formal heraldic language
  • The Making Of: the sketches and every decision behind it
  • Five rounds of refinement

The Framed Edition replaces the unframed print in The Seal.

Commission ->
Most complete

The Observer

Your mark on the car.

$895
Chronicle and the grille badge separately would be $990.
  • Everything in The Chronicle
  • A custom enamel grille badge featuring your crest

Fitment to your car is the owner's choice; mounting hardware included.

Commission ->

Paid after your brief, by card on a secure payment page. Card details never reach this site. Two or more crests, and any add-on, are invoiced.

The drawing itself is identical at every level. What changes is what you receive, never how it is drawn.

The SealThe ChronicleThe Observer
The crest
Hand-drawn crestillustrated by hand for your specific car●●●
Monochrome version●●●
Rounds of refinementhow many times you can come back with changesThreeFiveFive
Your files
Master file, 6000 pxsized for print up to A2●●●
Phone, desktop and avatareach composed for its own crop●●●
Vector masterready for the vinyl shop, the badge maker, the embroiderer—●●
Written
The Storyevery element in your crest, explained●●●
The Blazonyour crest written in formal heraldic language—●●
The Making Ofthe sketches and every decision behind it—●●
In your hands
Your crest on an A2 printmuseum-quality matte paper, printed and shipped to youUnframedFramedFramed
Custom enamel grille badgefeaturing your crest. Fitment to your car is the owner's choice; mounting hardware included——●
$375
Commission ->
$595
Commission ->
$895
Commission ->

Add-ons, for any level, on your invoice:

  • Grille badge (with The Seal or The Chronicle): +$395
  • Interior badge: +$295
  • Custom video (The Drive): +$190
Add to any level

The Drive.

A short animated film of your car, drawn in the world of its crest. $190 with any level: tick it on the order page and it goes on your invoice.

968 Coupé, 1992 · No. 05

1 / 2
Where it lives

One crest. Everywhere that matters.

The Der Graue Mönch print, framed, at its owner’s home.
On the wallPrint-ready, for the study or the garage.
The crest as a profile avatar
In your circlesA profile mark other owners recognise.
The crest as a decal on the door of the owner's car
On the carA decal for the door or the glass.
Two more ways to commission

More than one car. Or not your car at all.

Same tiers, same hand, same standard of drawing — only the shape of the order changes.

Several crests

A crest for every car in the garage.

Up to 5 crests in one commission — one per car, each drawn from its own brief and numbered in its own right. The first crest is full price; every crest after it is 15% less.

  • One order, one invoice, one queue place for each crest
  • Every car gets its own story, its own elements, its own refinement rounds
  • 15% off each crest after the first — a flat discount, whatever the quantity
Commission several ->
A gift

Give a crest, not another keyring.

A crest is the one present an owner cannot buy for himself — it has to be drawn for his car. Tell us who it is for, and whether you want to hand it over on a particular date.

  • You order and pay; the crest is drawn for their car
  • Don't know the year, the colour or what the car means to them? Say the recipient will fill the brief — the surprise survives
  • Tell us the date you need it by and we plan the queue around it
Commission as a gift ->

Already own a crest? Write to imobservercompany@gmail.com or message us on Instagram before you order — returning owners get a personal discount.

The archive
 
crests drawn by hand and numbered so far
See the archive ->

Ordering for a club, a dealership or a team? Write to imobservercompany@gmail.com and we will put together an offer for several crests.

Questions

A bespoke crest, drawn by hand for you and your car. The only one in the world. Numbered and archived. Never templated, never AI-generated.

Each crest is drawn by one artist, a few at a time, in the order people commission. Starting earlier means yours is made sooner.

No. Same hand, same standard at every level. Only what you receive changes. The Seal comes with your files, The Story and an A2 print. The Chronicle adds the vector master, frames the print, and writes the crest down in The Blazon and The Making Of. The Observer adds a custom enamel grille badge featuring your crest. The comparison table above has the detail.

Yes — up to 5 in a single order, one per car. Each crest is drawn from its own brief and keeps its own archive number. The first crest is full price and every crest after it is 15% less.

Yes. Choose "It’s a gift" on the order page. If you would rather not guess at the year or what the car means to them, say the recipient will fill the brief — we agree with you how it reaches them, so the surprise survives.

By card, on the payment provider’s own secure page, straight after you send your brief. Card details never reach this site. Any card fee the provider charges is shown there before you confirm. Two or more crests, and any add-on, are invoiced after the brief instead.

Yes — returning owners get a personal discount. Write to imobservercompany@gmail.com or message us on Instagram before you order, and we will tell you your price.

Around 20 working days once we begin, plus the queue — only a few crests are made each month. Prints are made and shipped once you approve the crest; The Drive, if you add it, follows after. The badge is made to order after your crest is approved and ships separately. We confirm your timing when we start your brief: an honest estimate, not a guaranteed date. If we cannot begin within 21 days of your confirmed start window, you may keep your place or take a full refund.

No. IM Observer is an independent media brand. Not affiliated with, endorsed by, or sponsored by Porsche AG.